Media Publicity, Charity Events and Community Fundraiser Promotion

Published: 06th September 2005
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You've heard the saying a gazillion times:

"Charity begins at home."

But in this age of mass media, charity that begins at

home can also proceed straight to your bottom line--by

generating publicity for your web site or your business.

And best of all, the mass media--especially the news

media--are ready, willing, and more than able to

partner with you and give you plenty of free publicity.

Charity events and stories about community involvement

result in publicity from the the media for a couple of


1. People in the media are sensitive to criticism that "You

only want to show bad news," and will make every effort to

show uplifting, positive stories whenever possible.

2. It's in the media's best interest to build goodwill by

taking part in community events and giving publicity to


3. In the case of radio and TV stations, they MUST show

that they're serving the community. Otherwise, their

FCC license would be in jeopardy.

4. For the most part (there are exceptions), media people

good-hearted people who WANT to help others and are happy to

give an event publicity--if it's a worthwhile event.

So, when you want to generate media publicity that results

in new traffic or more traffic to your business or web site,

consider hosting a fundraiser for a charity or community

organization. Let the media know you're involved through a

press release. It's often a good idea to ask a high profile

person from the media to be your honorary chairperson.

Also, if possible, offer the media a story about

someone who has benefited from the charity. If you can

"humanize" the work the charity is doing, "put a human

face on it" so to speak, your chances of getting

coverage (that is, publicity), will skyrocket.

And don't forget to look for opportunities to get media

publicity prior to your event, especially on radio talk


Fundraisers and events that benefit the community

amount to a win-win-win situation. Obviously, the

charity gets money and attention to their cause, the

media get points for its community spirit, and you get

publicity that would have cost you thousands of dollars if

you had to pay for it.

Early in my radio career, one of my friends used to

sign off his show every day by telling his listeners this:

"Remember, do good and you'll always do well."

It's true in life. It's especially true when you want

to get free publicity in the media.

To see an expanded, more detailed edition of this

article, including tips on how to get media publicty for a

charity fundraiser of community event, see

About The Author:

Former TV anchor and radio talk show host George McKenzie

offers a free 7-day "Publicity Crash Course" to anyone who subscribes to

his free weekly ezine. Register at

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